FPW MEDIA

Founder and Lead Creative

Owen Garitty

Owen Garitty picked up his first camera—a Pentax film camera—when he was ten-years-old. He’s since been developing a vision for marketing and film within our complex digital world that rises artistically above the noise. Garitty created FPW Media to challenge the beige and boring paradigm media had fallen in to—one where each individual message becomes just another pixel in the greater screen. FPW Media creates meaningful and effective media content, advertising, and marketing strategies with an artistic edge that helps clients stand out. Through his work with Hyperlite Wakeboarding, Hallspot, and others, Garitty proves he created FPW Media to stay ahead in a fast-paced world.

Director of Operations

Reed Rosenberg

A Eugene native, people-person, foodie, Crossfit enthusiast, patriot, husband, and father, Reed is a unique member of our team. With experience in everything from sensitive Federal Government operations to multi-million dollar capital construction projects, Reed possesses a wide variety of operations-based experience across multiple industries. Through four years with the Federal Government and over five years with an industrial contractor, Reed has developed extensive project management, client communication, operations, and business development experience. His foundational skills include critical decision-making, risk analysis and mitigation, process optimization, and leadership—qualities which make him an excellent Director of Operations at FPW.

Vice President

Adam Plantenberg

Adam was born and raised in Springfield, Oregon. From a very young age Adam loved interacting with people on a personal level. It was this love for people that led him to work for Dutch Bros. coffee where he quickly advanced through the company, and by the age of 20 he was running his own Dutch Bros. store. When Adam wasn’t loving on people he was being drawn to the world of technology. He instantly fell in love with cinema, and has continued his love for it to this day where he is now a Production Manager at FPW Media. He brings with him experience in the field operating and rigging cameras, setting up lighting, and taking photographs. His unique vision for the world around him brings a new perspective to the projects he works on. In his spare time Adam enjoys getting together with friends for a barbeque, sitting back to watch the game or a great film, and going to the gym.

Merch Manager

Ryan Jones

Ryan was born and raised in Springfield, Oregon, where he has become quite the consummate salesman. In fact, he’s been in customer service for the last twelve years. At the age of sixteen, Ryan started selling tile for a family-owned tile business. Ryan is passionate about the needs of his clients, and specializes in fulfilling all of his clients’ needs. By making an industry leap from tile to electronic sales at Circuit City, he found professional success at a high level. Less than six months in, he became the top salesman in his department. Fast-forward six months down the road and was promoted to supervisor, the top selling salesman in the store and one of the best in the district. Ryan has compiled an array of experience in all the different fields he’s worked in. He gathered some industry experience at a local screen print and embroidery shop and a different level of management at Dutch Bros. Coffee. Just before joining us, he worked in the outdoor industry for a gun accessories manufacturer. Ryan is now happy to be with the FPW family. In his spare time, Ryan enjoys cooking, tailgating with friends at Autzen Stadium, playing city league basketball, and following his favorite sports teams.

Project Manager

Cally Jacobson

Cally brings an extensive marketing background to FPW Media. She owes a big part of her experience and drive to her passion for sports. While growing up, mostly in Texas, Cally became captivated by the excitement and competitiveness of the game–it’s true, football is a religion in Texas.
Her passion led her to pursue her Bachelor’s Degree in Sports Management at the University of Michigan and eventually her MBA at the University of Oregon. She remained heavily involved in marketing throughout her college career, working at Octagon in Sydney, Australia, IMG College at the University of Oregon and in the University of Michigan Athletic Department.
After Graduate School, Cally continued to pursue her marketing career in Eugene as the Marketing Director at Fifth Street Public Market. She has since been an integral part of the marketing department at Papé Group and account team at Funk/Levis & Associates. In her spare time, Cally enjoys running, traveling, exploring Oregon, and experimenting in the kitchen.

Project Manager

Joe Liebersbach

Joe has a passion for people, an eye for design, and a lowkey addiction to coffee. Joe always keeps his plate full by traveling with his wife, singing and dancing with his theater company, and adventuring with his best friends. After being the Editor in Chief of his high school yearbook, Joe blazed his path toward storytelling and visual design at the University of Oregon. From there, he graduated with a Bachelor’s Degree in Advertising, with an emphasis in Media Planning and Social Strategy. Joe has worked as a freelance Social Media Manager for various clients in the Pacific Northwest before finding his place at FPW.

Project Manager

Jennifer Fleck

Jennifer was born and raised on the Oregon Coast before moving to Eugene to attend the University of Oregon. Jennifer’s English degree, strong writing and editing background, love for people and storytelling, and commitment to positivity paved the way for success throughout 10 years of customer service as well as social media management for a marine enterprise and consulting for a variety of businesses in the social media arena. Through every role she steps into, Jennifer has always maintained her dedication for providing solutions with a smile. In her spare time, she enjoys hanging out with her corgi, traveling, visiting family on the coast, and putting together any craft she can get her hands on.

Project Manager

Amy Carranza

Amy was born and raised in San Diego, California, but fell in love with the Pacific Northwest during her time in college earning a bachelor’s degree at the University of Oregon. After graduation in 2013, Amy returned to San Diego and worked in a variety of industries providing support for marketing and event initiatives. Seeing the synchronicity across fields, in 2015 Amy opened a small independent agency focused on providing clients with seamless creation, marketing, and management of campaigns centered around signature events.

Although she loved running her business, after several years Amy ultimately closed the doors of the company to spend more time alongside her family. Most recently, Amy worked in higher education at San Diego State University’s School of Journalism and Media Studies, and within her alma mater at the Lundquist H. College of Business. In her free time, Amy enjoys reading, distance running, rock climbing, and camping with her husband and their three huskies in any of Oregon’s beautiful outdoor spaces.

Design Lead

Gwendolynn Haight

Born and raised in the Eugene-Springfield, Oregon area, Gwendolynn has had a lifelong interest in communication, organization, and design. A part-time job in high school working for a small printing and mailing company sparked her interest in graphic design and printing. While studying Graphic Design at Lane Community College, Gwendolynn worked her way up with various print houses, from working as a Presort Mail Technician to a Copy and Layout Editor, on to a Digital Press Operator, and later a Graphics Specialist in grand format printing for retail environments. When not immersing herself in design, Gwendolynn enjoys playing multi-player video games with friends, crawling through the underbrush photographing nature’s small perfections, experimenting with new recipes in the kitchen, and woodturning on her lathe.

Graphic Designer

Jordan Morrow

Originally from the Central Valley in California, Jordan moved to Virginia to pursue a degree in Marketing from Liberty University but quickly discovered that his true passion was Graphic Design. After graduating with a Bachelor’s Degree in Graphic Design and a minor in Business, he moved to Oregon where he’s worked for over 5 years as a Graphic Designer, focusing primarily on print design and production. Now, Jordan is happy to be putting these skills to use at FPW Media. When he’s not designing things, Jordan enjoys playing Dungeons and Dragons, watching crime dramas, spending time with family, and playing PC games.

Graphic Designer

Brandon Waite

Born in Farmington, NM, and raised in Las Vegas, NV, Brandon began his design education in high school, where he attended the Advanced Technologies Academy and graduated from their graphic design program. After serving a two-year mission for the Church of Jesus Christ of Latter-day Saints, Brandon returned to Las Vegas and earned his Bachelor’s Degree in Graphic Design and Studio Art from the University of Nevada, Las Vegas. During his studies, Brandon worked in the commercial real estate industry where he learned the ins and outs of successful marketing campaigns. Upon graduating, Brandon moved to Eugene, Oregon. He began working as the in-house Creative Director for McKenzie SewOn, a regional screenprinting and embroidery shop. At McKenzie SewOn, he developed a new brand identity for the company and established its first marketing department. During this time Brandon also developed a successful freelance illustration and design practice that allowed him to work directly with lifestyle brands and small businesses. These experiences led Brandon to FPW Media, where he uses his superpowers to create beautiful designs and brings sticky note drawings to life.

Web Designer

Keith Appleby

Keith moved to Oregon in 2004 to start graduate school at the University of Oregon, finishing his Ph.D. in 2012. During that time, Keith ran several successful businesses designing e-commerce sites, Google Adwords campaigns, and Facebook marketing campaigns that have generated millions of dollars of revenue for clients. In his spare time, Keith also runs a local popular pub trivia night. Keith is proud to call Eugene his adopted home where he lives with a dog, a cat and a human, each of which he believes to be the finest representative of their respective species.

Web Developer

William Lamb

Billy was born and raised in Northeast Arkansas in a tiny town called Paragould. He moved to Oregon in 2018 with his wife, Destin, and their three pets: Henry, Colby, and Theon. Billy learned web development at a young age, originally learning the basics of HTML so he could manage his MySpace page. From there, his interest in web development blossomed into a career. He is knowledgeable in full-stack web development, including languages and technologies such as PHP, jQuery, Angular.js, Laravel, and more. Outside of work, Billy loves hanging with his wife and pets, camping near the Oregon coast, and playing video games with his friends.

Copywriter and Social Contributor

Ainsley Davis

Ainsley is from Savannah, Georgia, and has lived in Eugene for three years. She has a BA from the College of Charleston in English Literature and Anthropology (2017) and an MA in English Literature from the University of Oregon (2019), where she specialized in modernism and garment studies. She is interested in crafting compelling copy that stimulates readers. Her interest in editing and copywriting was born out of a desire to stop seeing grammatical errors on published pages. She has editorial and copywriting experience in an array of subjects, ranging from environmentalism to queer studies, game theory, dentistry, financial advising, apparel, and industrial equipment. She is interested in almost everything, will tackle your project with gumption, and is excited to make your ideas come to life through language.

Project Assistant

Hannah Fitz

An Oregon native, Hannah grew up in the Willamette Valley. She attended Oregon State University where she pursued a degree in Digital Communication Arts with a minor in Writing. During her time at OSU, she developed an extensive understanding of social media marketing as well as writing and communication skills through college courses and an internship. After college, she spent time in a twelve-week marketing internship where she learned a lot about marketing tactics and brand awareness. Hannah is eager to increase her knowledge of the marketing industry and looks forward to developing her skills at FPW. When not at work, Hannah can be found spending time with her family and friends or exploring the outdoors with her pitbull/husky mix, Nova.

Project Assistant

Laken Johnson

Laken was born and raised in Eugene, Oregon, but ventured out to Missoula, Montana, where she earned a Bachelor of Arts in Communication Studies at the University of Montana in 2016. Shortly after graduating, she gained experience in graphic design, project management, and social media marketing while working for a small graphic design firm in Coburg, Oregon. From there, Laken gained a new kind of project management experience in the industrial electrical world, where she served as a utility player for three years, assisting project managers and managing marketing efforts and internal merchandise. Her most recent venture was earning a Master of Arts in Teaching from Northwest Christian University and completing a year of student teaching at a small junior/senior high school just south of Springfield. With a passion for the English language and effectively communicating with those around her, Laken is thrilled to be joining the FPW team to serve as a project assistant where she can utilize her skills.

Office Manager

Lizbeth Ball

Before moving to Eugene, Oregon for school, Lizbeth lived in the small, rural town of Glendale, Oregon. Though small, this town offered her the opportunity to grow as a storyteller. From working at her mom’s food truck to participating in sports and extracurricular activities (such as softball and 4-H), she learned she could find an interesting story wherever she went. Attending the University of Oregon on an academic scholarship, her love for storytelling turned into an academic endeavor. As an advertising and journalism student, she was able to learn from talented professors and explore the various realms of media. At FPW Media, she continues to learn more about the art of storytelling and the mediums used to tell a visual story. In her spare time, she enjoys watching just about any movie with her twin sister, exploring the outdoors, painting, dining, and writing.

Executive Assistant

Katie Melton

A fourth generation Oregon native, Katie’s roots run deep in the Willamette Valley.  Not moving far from home, she graduated with a B.S. in Psychology from the University of Oregon, afterwards pursuing a Masters in Business Administration with a focus on Sales Management. The adventure of life has driven Katie to explore many different industries, such as logging, oil, solar power, wine, and coffee. However, her career has always had a focus in business development and sales. Katie joined FPW Media after spending several years as a manager in the wine industry, and is excited to be on the team. 

Executive Assistant

Noah Holt

Noah was born and raised in Atlanta, Georgia, where she studied Mass Communications at Piedmont College. Noah’s experience in television, radio, and social media marketing with companies such as the ABC Affiliate, WSB-TV, and Cumulus Media cultivated her interest in marketing and project management. Her passion for connecting with others through visual storytelling brought her to Eugene in search of new opportunities and experiences, where she joined us at FPW Media! Noah is excited to be part of a strong organization where she has the opportunity to learn and grow as a professional. In her free time, Noah enjoys traveling, listening to and making music, and exploring the outdoors.

Accounts Receivable

Caitlin Liebersbach

Caitlin is a small-town gal from Junction City, Oregon with a passion for problem-solving and an eye for detail. She began her office experience at Northwest Christian University as an Admissions Assistant. Later, she took on an Office Assistant position in a family-owned cabinet shop in Eugene, Oregon. There, she grew in her knowledge of invoicing, client and vendor relations, and accounts payable practices. Caitlin is excited to be building and expanding upon this knowledge at FPW Media. In her off-time, she enjoys traveling with her husband, being involved in the local theater company, and hosting a women’s group through her church.

Accounting Assistant

Sheri Johnston

Sheri is from the greater Seattle area but has resided in Oregon for over twenty years. She has a profound background in accounting and a love for numbers. She worked in the non-profit industry for 4 ½ years working in payroll and accounts payables and several years working in accounts receivables and job costing. She enjoys spending time with family and friends. She has a deep love for all animals. Her family has two cats, Summer and Oscar; two dogs, Sam and Riley; and a bunny named Murphy.

Merch Manager

Tyler Chase

Tyler is a home-grown Oregon boy. Having been born in the state’s capital and spending the majority of his life in the Eugene area, he has grown pretty biased to all things Pacific Northwest. When he’s not focused on the merchandise division of FPW, he can often be found cruising a back road on his motorcycle, out on a hike with his family, or doing some woodworking around his garage. Tyler has a background in corporate insurance sales, where he learned that no client is too large or too small to build a lasting relationship with, and he has carried this mindset into his role in the Merch division.

Senior Embroidery Operator

Samantha Whitman

Born and raised in California, Samantha first visited Oregon during a family vacation in 2006. During that trip, she fell in love with the state and all it has to offer, and she decided to call it home. Samantha worked as an Embroidery Machine Operator for five years before transitioning into the mental health field. She was inspired by her brother—who passed away during his time serving in the military—to give back as he did, helping those who are unable to help themselves. This led her to work as a Medication Technician Supervisor for the next five years. Later, Samantha felt drawn to return to the creative industry, joining FPW Media to further her education and experience in embroidery. In her free time, she enjoys gardening outdoors, watching documentaries, and painting. Out of all her achievements, she considers her son to be the greatest.

Merch Logistics Specialist

Nick Golden

Nick was born in San Diego, California, but raised in Southern Oregon. He spent the beginning years of his life in Klamath Falls but moved to Eugene right after High School. Nick then attended the University of Oregon where he graduated with a Bachelor’s Degree in Business Administration with an emphasis in Marketing. With his outgoing personality, over the years, Nick has also developed excellent customer service skills. Having two years of prior work experience in shipping/receiving and multiple customer facing jobs, he found his way to FPW. In his spare time, Nick loves spending time with family and friends, watching sports, and doing any sort of outside activity. 

Merch Logistics Specialist & Jr. Embroidery Operator

Kahlil Dunaway

Born in Cincinnati, Ohio, Khalil moved all the way to Eugene, Oregon with his family when he was only five years old. Khalil studied Business at the University of Oregon and Portland State University, focusing on Entrepreneurial Business. Khalil’s creative and entrepreneurial spirit inspired him to work in professional recording studios on his own, recording vocals and playing the keyboard, as well as working with other artists. This background led him to join FPW Merch, where he handles shipping and receiving as well as embroidery assistance. In his free time, he continues to write, produce, and perform his own music and also designs cut and sew clothing.

Films Lead

Austin Myers

Austin was born in Washington, D.C., and spent much of his youth moving to a new state or country every three years. By high school Austin’s family had finally settled in California’s beautiful central coast, where he was inspired to develop his cinematography skills. Academic video production assignments would often rapidly transform into passion projects, and crafting submissions for local film festivals became a common pastime. Dreams of attending film school at USC and his love of the art were ultimately placed on the backburner as he pursued more practical interests at Northern Arizona University. He eventually returned “home,” deciding to spend the next two years completing Arabic language prerequisites for graduate school and using the stunning coastline as a backdrop for a successful real estate marketing business. Seeking experience with state-of-the-art equipment and a diverse client portfolio, Austin happily settled down at FPW Media in Eugene. In his free time he enjoys smoking meat, hiking, mountain biking, paddle boarding, driving, and embracing all that the PNW lifestyle has to offer.  Regardless of the next avenue Austin travels down, film will always remain one of his major passions. 

VFX Artist

Brian Johnson

Brian was born in Eugene, Oregon, but has lived in several places throughout the U.S. and even spent six months in Tokyo, Japan, helping his older brother recover from a stroke. He’s held a myriad of jobs in his life, including bouncer, personal trainer, and 3D Forensics Animator. In the winter of 2007 he was asked to write a script for a low-budget horror film. As repayment he was made a co-producer and got to help out on set. This was where his film career began. Shortly after that he attended film school in New Mexico and produced several short films, including an award-winning SciFi short film. After college he moved back to the Willamette Valley where he was hired by a local Ad Agency to produce local commercials, and eventually was hired as an editor for the network reality television show, Graveyard Carz. Today, he is immersed in helping to create a 3D, VFX, and Animation department for FPW. Outside of work, Brian loves spending time with his wife and two daughters, producing his own short and feature-length films, lifting extremely heavy objects, and, if time allows, he hopes to compete in amateur Strongman competitions in the very near future.

VFX Artist

Hector Lopez

Since I was a kid, I always wanted to be an engineer, building robots and making big machines come to life. Before I started college, I took a video game class and fell in love with 3D modeling. I worked on it every time I had a chance. Two years into college I had the opportunity to go to Vancouver Film School (VFS) where I took an intensive course on Digital Character Animations, there I discovered the difference between liking something and being passionate about something. After that I knew what I wanted to do for the rest of my life, whether it was for work or on my own, I will always want to be creating something new.