UofO Randy Papé Business and Leadership Symposium


Working closely with leaders from Papé and the Lundquist College of Business, a concept for the sizzle reel was mapped out. The video was to include Jordan Papé introducing the event, mixed with stylized campus footage and student interviews. All messaging throughout the video was to be centered around the main concepts of the Oregon Advanced Strategy. The creative challenge with this was incorporating the Papé and University of Oregon message into a video that would appeal equally to people across multiple audiences. To combat this, FPW Media created a script to equally include main points and business models. Next, student casting calls were held. From that, top students were selected for interview and inclusion in the video.



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