In spite of the obstacles that 2020 has thrown in all of our paths, FPW is proud to have been able to sustain upward company growth throughout the year. Our agency has produced an abundance of exciting work for our clients, keeping them profitable through and beyond the COVID-19 pandemic.
Some standout projects this year include the creation of an entirely new merchandise store for Papé, the launch of the new Baker’s Boots ecommerce store (which saw a quadrupling of their revenue in six months), a 3D virtual cab spin experience for Hyster’s new cabin series, and plenty more. Throughout the year, we’ve built new relationships, maintained excellence on existing projects, and added new members to the FPW team to ensure an even more exciting future for our company–and yours.
Challenges to businesses this year have been numerous. From devising solutions to offset the lack of in-person customers to creating and managing online shopping platforms, coordinating COVID-19 response plans, and releasing campaigns that effectively reach our client’s customers in their homes, we recognized early on that we needed to implement concrete strategies for virtual branding.
Since March, FPW has been at the forefront when it comes to innovative solutions for our clients: we’ve devised virtual marketing solutions in the new remote age, made our clients’ e-commerce platforms even more elevated, and designed and branded customized merchandise kits for our clients to send out to their own clients or employees. We’ve also designed and produced customized masks and face shields for clients, such as Papé, keeping employees safe while still repping the company logo. Our Graphics and Films teams have shot multiple projects safely, filmed and cut corporate videos and advertisements, and designed virtual experiences for clients, such as the Hyster Virtual Cabin Tour. We’re proud to have been chosen to keep so many of our clients in motion amid the pandemic.
Alongside our impressive work for our clients, FPW has seen plenty of positive internal growth and change. October proved to be a rewarding month for us: in the first week, FPW was awarded a place on AdWeek’s list of the Top 100 Fastest Growing Companies. On an impressive list of organizations from around the world, FPW ranked No. 23 with a three-year revenue increase of 313%. FPW is set to see this rate of growth continue, with plenty of compelling projects on the horizon for the rest of the year and into 2021. We’re extremely excited that our team and our clients have been recognized by AdWeek, and we look forward to collective growth in the months and years ahead.
Also in October, FPW transitioned into a new office space with all the room our expanding team needs to keep growing. Our Brand, Merch, and Films divisions are now even closer for ease of collaboration and communication, meaning that our inter-division approach is even more fluid, fruitful, and profitable for our clients.
We know that 2020’s challenges have been tough on many businesses, which is why we’ve done everything in our power to keep our clients ahead of the curve with innovative design, social media strategy, outstanding films and photography, and branding expertise that surpasses the status quo. In our new space and with the type of continued growth that led to our place on AdWeek’s Top 100, FPW is well positioned to continue delivering innovation and strategy that counters “unprecedented times” with collaboration, community, growth, and solutions. We hope you’ll keep growing with us into 2021.
