4 Reasons NPS Matters

In the landscape of data and analytics, it’s easy to become overwhelmed by the number of options available for measuring customer interactions with your business. One measure that has seen

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AI and the Changing Landscape of Paid Search

Recently, Microsoft announced plans to integrate its AI chatbot, ChatGPT into the Bing search engine. Similarly, Google announced plans to use its chatbot, Bard within the Google search engine in

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What Are Marketing Personas?

Customer profiles, also known as buyer personas, are a crucial part of an successful online marketing strategy. Well-crafted personas can help you better understand your audience and improve your communication

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Key Takeaways from Adweek’s Convergent TV Event

Last week, FPW Director of Client Strategy Joe Liebersbach attended Adweek’s Convergent TV event in New York City. The event offered a chance to learn about the latest trends and

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FPW Media has partnered with Carbon Fund to Achieve Carbon Neutrality

FPW Media, a comprehensive digital marketing agency and creative studio in Springfield, Ore., has become carbon neutral to do its part in helping the environment. With the transition to digital

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Adweek Announces 2022 Adweek Fastest Growing Agencies

FPW Media Ranks No. 45 on Adweek 75: Fastest Growing with Three-Year Revenue Growth of 122% Springfield, Oregon, October 24, 2022– Adweek yesterday ranked FPW Media no. 45 in its

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Top 5 Trends in Advertising Copywriting Highlight the Shift Toward Digital Marketing

In today’s age of increasingly more modernized technology as well as greater accessibility to the benefits this technology has to offer, advertising copywriting is beginning to trend away from consumers

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FPW Media Lands a Decisive Victory in Season 2 of 2022 Vega Digital Awards

  Springfield, Ore., October 26, 2022 – With its second season of competition for 2022 concluded, the Vega Digital Awards has released its list of winning contenders. Over 1000 submissions

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