Totare Website Redesign
Description
The Challenge
FPW Media was approached to redesign the website for a manufacturer and retailer of handmade luxury leather bags. The goal was to redesign the website to appear more professional, credible, and aesthetically appealing in order to market wholesale to distributors.
Scope
- Brand Identity | We developed a brand narrative with an origin story, and we put together a style guide outlining color palette and look and feel.
- Product Photography | The FPW Films division captured product photography assets to integrate throughout the website.
- Lifestyle Photography | Our team shot lifestyle photography emulating Totare’s brand commitment to travel and adventure.
- Copy Generation | Our Brand creatives developed an original brand narrative centered on the brand origin story from the founder’s perspective. This narrative was woven throughout the new website, including an “Our Story” page, outlining Totare’s Commitment to Quality, About Us, and Giving Back.
- Web Design | We performed a complete aesthetic rebrand, deploying a brand new template and creating a more cohesive website with a defined look and feel matching the style guide.
- Ecommerce Optimization | Our digital team optimized back-end ecommerce operations through the Shopify platform.
