The FPW Merch division is a unique extension of the FPW Media creative agency. Through our merch department, we can bring to bear a fully developed product line along with fully developed product packaging—not only generating concepts for merch, but overseeing every aspect of the manufacturing process.
FPW Merch was launched with one simple goal: Ensure that all branding and messaging would stay consistent when translated to real-world applications. Oftentimes, tradeshow activations, the hat a customer wears, or a pen—a cheap and simple giveaway option—are overlooked or marginalized as they fit into the broader marketing landscape. At FPW, we believe this a massively missed opportunity for impactful marketing experiences. It is this ethos that drove us to create FPW Merch, functioning to ensure that all in-person marketing experiences are consistent and cohesive with the company’s overall marketing message. By integrating design, branding, production, and fulfillment across one company, we are able to manage in-person marketing asset creation from start to finish.