A local retailer, Baker’s Boots & Clothing, was in need of a new website that better represented their brand while offering an increasingly user-friendly experience for customers. The antiquated architecture of the existing website made it subject to higher-than-average downtime, while including many redundancies in the processing and fulfillment processes. It was also expensive to maintain and did not include sufficiently reliable analytics. Customers were faced with a difficult-to-navigate website that was not mobile optimized and offered only limited payment and custom boot options.
Baker’s Boots & Clothing Website Redesign
The FPW team designed and launched a high-functioning and intentionally designed website which received a highly favorable response from customers. Within 10 minutes of the launch of the new Baker’s website, the client received their first online order through the updated platform. Compared with the former website, the new website experienced a 13% decrease in bounce rate, a 60% increase in e-commerce conversion rate, a 266% increase in transactions, and an increase in revenue of 290% compared with the same week during the previous year.