The FPW team created three digital “bookshelves” to display books categorized by language (English, Spanish, and German) and listed each audio book on a fourth “bookshelf.” We offered increased segmentation to customers, allowing them to determine how they would like to purchase a book—physically, via Audible, or through AmazonKindle—also allowing us to promote her products available through these third parties via the website. Our digital team optimized the proper affiliate links so that the author would maximize revenue from the website as well as online sales from retailers. We also installed Google Analytics and used a heat map to provide an initial analytics report, offering insights about how customers were getting to her site and which content pieces were performing well.