0
0
There is relatively low search volume on the client’s targeted keywords. However, there is the potential for a very high Return on Investment (ROI) on any increase in ranking on the targeted keywords because new contracts in the industrial sector can be worth 10’s of millions of dollars which makes investing in effective SEO a cost-effective strategy.
FPW Media engaged in extensive and in-depth keyword research and analysis to understand who the client’s customers are and how those customers search for the broad range of services that the client offers in very esoteric and niche industrial service sectors. FPW Media then organically integrated those keywords throughout the client’s site in order to attain higher positions in the Search Engine Results Pages (SERP’s).
FPW Media then extensively researched geo-local search terms for the client to integrate keywords that indicated that potential customers were searching for the client’s services within their targeted geographic market, integrating these local search terms into the client’s content.
FPW Media’s digital specialists performed extensive technical SEO increasing not only the client’s position in the SERP’s, but also increasing the site’s overall usability and providing further value to the client.
In only six months, FPW Media increased the number of keywords for the client ranking on page one of Google by over 100%.
FPW also increased the rankings on keywords on the second and third pages of Google as well as increasing the client’s presence in Universal Search Results, such as the Local 3-Pack, in which extended information is presented as the top result in Google for what Google’s algorithm judges to be the top three businesses in an area for a given keyword.
