Our design team developed and implemented a new series of logos and brand standards to establish the unity of the three sub-brands under Reynolds Specialty Contracting through a consistent overall aesthetic. The new Kevin Cohen Plumbing website was redesigned according to this new look and feel. FPW’s creative team interviewed members of the KCP team and generated copy for each page within the RSC brand voice.
FPW’s Films crew traveled to KCP’s office and various job sites to shoot both still and video footage of KCP’s journeymen plumbers in action, while complying with safety regulations, including the use of PPE. We produced a silent loop film, then integrated this video to automatically play on the homepage. Our digital specialists also deployed the new photography assets across the website. We also interviewed a customer and filmed as KCP provided services at the customer’s residence. We integrated the interview voiceover with footage and a music track to create a finished client testimonial video, featured on the homepage