Melody Anne Website Redesign

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New York Times Bestselling Author Melody Anne approached FPW Media to rework her website for both function and aesthetic. The existing site was disorganized, included dead links, lacked the appropriate affiliate codes and robust analytics, and was characterized by imagery that did not do justice to the elaborate plotlines of Melody Anne’s novels.
Project Scope
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  • Series Cover Redesign
  • Website Redesign
  • Promotion of Sales Avenues
  • Affiliate Link Optimization
  • Google Analytics

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During the first 30 days after the launch of the new site, the bounce rate decreased 22.82% and the average session duration increased 85.79% compared to November’s rates.
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We began with redesigning the covers for the entire Billionaire Bachelors series (Melody Anne’s most popular collection), as well as the cover for Declan. Our design team produced cover imagery that more effectively communicated the plot of each novel while adhering to a greater, cohesive aesthetic that more closely aligned with the romance genre. We then translated this new look and feel to the author’s digital presence, implementing this new brand imagery across her newly redesigned website.


The FPW team created three digital “bookshelves” to display books categorized by language (English, Spanish, and German) and listed each audio book on a fourth “bookshelf.” We offered increased segmentation to customers, allowing them to determine how they would like to purchase a book—physically, via Audible, or through AmazonKindle—also allowing us to promote her products available through these third parties via the website. Our digital team optimized the proper affiliate links so that the author would maximize revenue from the website as well as online sales from retailers. We also installed Google Analytics and used a heat map to provide an initial analytics report, offering insights about how customers were getting to her site and which content pieces were performing well.

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Listed on Website
In Different Languages
New Book Covers
Percent Less Bounce Rate
During first week after launch of new site
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