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Reynolds Electric Website

The Challenge
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01.
FPW Media was approached by Reynolds Specialty Contracting to unify the company’s three sub-brands: Reynolds Electric, Kevin Cohen Plumbing, and Accurate Underground. Our team deployed a complete rebrand across a variety of both print and digital assets, including a brand new series of websites. FPW’s team completely renovated the design, imagery, and copy content of the Reynolds Electric website.
Scope
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  • Graphic Design
  • Photography
  • Video Production
  • Copy Generation
  • Web Development

Results
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03.
The resulting website was consistent with the new brand look and feel, incorporating compelling imagery and fresh content. The client was satisfied and recruited us to assist with a new landing page specific to addressing the needs of the community during COVID-19.
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Generation of Assets

Our graphic design team developed a new series of logos and brand guidelines to illustrate the solidarity of the three sub-brands under Reynolds Specialty Contracting through continuity in design. We deployed these logos and the new brand look and feel across the website.

Our Films team traveled to Reynolds Electric’s office location, as well as various job sites, to capture stunning images of Reynolds Electric’s journeymen at work. Our crew complied with all safety regulations, including the use of PPE while on site. Our digital specialists then integrated these visual assets throughout the website. We also captured and edited video content to produce a silent loop film to automatically play on the homepage.

Our creative team interviewed members of the Reynolds Electric team via in-person interviews, phone calls, and Google Forms to gather content. We synthesized this content to write content for about, services, projects, recruitment, and contact pages according to the Reynolds brand voice.

Web Development

Our team implemented a new web design, complete with customizations as needed to ensure the new layout presented the relevant content in a comprehensive and aesthetically appealing manner. This design included elements such as automatic sliders, text hovering over images, and multiple integrations, including a scheduling platform, bill pay platform, contact forms, and application platform. Our digital team partnered with our client’s IT team to set up the new domain, new email addresses, and routing to the new email addresses and new website.

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Main Pages
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Portfolio Projects Featured
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Markets Targeted (Homeowners, General Contractors, Facility Owners/Operators)
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