Our graphic design team developed a new series of logos and brand guidelines to illustrate the solidarity of the three sub-brands under Reynolds Specialty Contracting through continuity in design. We deployed these logos and the new brand look and feel across the website.
Our Films team traveled to Reynolds Electric’s office location, as well as various job sites, to capture stunning images of Reynolds Electric’s journeymen at work. Our crew complied with all safety regulations, including the use of PPE while on site. Our digital specialists then integrated these visual assets throughout the website. We also captured and edited video content to produce a silent loop film to automatically play on the homepage.
Our creative team interviewed members of the Reynolds Electric team via in-person interviews, phone calls, and Google Forms to gather content. We synthesized this content to write content for about, services, projects, recruitment, and contact pages according to the Reynolds brand voice.