Seneca Sawmill Virtual Reality

Seneca Sawmill came to FPW Media looking for a way to reinvent their marketing, while appealing to a wider audience through the community. As one of the oldest timber companies in the state, Seneca had a large amount of experience and education to communicate within their messaging. To meet this need, FPW Media suggested a modern, interactive approach, through the creation of a virtual reality experience. There were many aspects of Seneca expertise to be included in the VR experience such as; company history, scale and environmental stewardship. All of this information had to fit into one seamless video clearly retaining the scope of Seneca’s services. This experience then needed to be deployed correctly, while being accessible to the target audience.