The Papé Warehouse Design Center is a fully integrated, cutting-edge facility that constructs system design for a wide-variety of warehouse solutions. All done under one roof, the design center experts work together to create systems to deliver fully integrated solutions to the customer. FPW Media worked with Papé to determine the optimal marketing approach to support the program. With careful precision, FPW Media was able to significantly aid in the launch of the facility.
FPW Media’s Role:
FPW Media was there from the start, beginning in the initial design of the facility. Our graphic design team helped to generate facility mockups in lobby and public areas, which led to the approval and creation of the designs. This included a large installation called the “History Wall,” a series of mounted graphics and visuals, detailing the Papé history. Followed by the “Brag Wall,” and vinyl installations of visuals and cadd drawings. FPW Media was commissioned to shoot the photos of three finalized warehouses, to then be featured in the vinyl installations. FPW Media was also in charge of sourcing for all design projects, all while keeping bottom line costs as low as possible. Following the space design, FPW Media created printed marketing materials, as well as informational pamphlets and brochures to be used throughout client relations. FPW Media has taken all photographs of the warehouse design center for promotional use. Our production team was also heavily involved in the development and production of a series of video features, including one with co-branded partnership. The videos highlight the unique features of the facility, showing that the design center is a complete warehouse environment, allowing for hands-on demos and examples of various setups. FPW Media documented positive interactions between client and team members, showing the personal, tailored process involved in successful warehouse design.
FPW Media played a role throughout the entire experience of the Papé Warehouse Design Center. While we can’t disclose an exact figure of how much business has been collected, we are happy to report that it has been a beneficial and profitable avenue for the company overall.