The full list of Season 2 winners for the 2022 MUSE Creative and Design Awards had been officially announced by the International Awards Associate (IAA), marking the end of the 2022 competition. With well over 6,000 entries received from across the world, the MUSE Creative Awards and MUSE Design Awards resumed their mission to honor creative and design professionals’ excellence.
For this competitive season, FPW Media walks away with the MUSE Creative Gold award in the competition. The winning work that seized the win was created by FPW Media for Papé’s CTV Advertising Campaign.
“Papé’s interactive CTV is a project that our client as well as everyone at FPW was very excited about,” said Owen Garitty, the Founder and Lead Creative of FPW. “It was an innovative opportunity that modernized Papé’s brand to show why they’re the best capital equipment dealer in the west. The client loved the final product, and we’re honored to have received this award.”
As one of the West’s leading capital equipment suppliers operating within various agricultural, construction, forestry, trucking, and material handling industries, Papé tasked FPW Media to drive brand awareness amongst their prospective customers with a single campaign. FPW created a 30-second interactive Connected TV (CTV) advertisement that encompassed the overall Papé brand and successfully reached Papé’s customer segments. Papé’s interactive CTV aired on the Hulu streaming platform and represented a revolutionary and innovative solution for Papé and its variety of customer segments. This advertisement allowed Papé to optimize spending, cultivate a new audience and keep a dynamic strategy throughout the campaign.
Across Hulu, the CTV advertisement aired to users based on specific demographics that made them more likely to show interest in Papé’s products. Viewers were able to engage with the interactive ad in a prolonged and interactive experience by clicking and choosing the industry they wanted to learn more about. This interactive advertisement allowed users to explore Papé’s brand in a wider capacity than they would have in a normal CTV or linear television advertisement. By creating an interactive CTV, FPW differentiated Papé’s brand among competitors who are not currently taking advantage of CTV or interactive CTV ads. The ad was very successful with a high engagement rate among viewers and an increase in time earned.
The MUSE Awards is a series of competitions hosted by the International Awards Associate (IAA), an organization that has continuously strived to honor creatives and designers for their excellence, regardless of their background or experience in the field.
“The IAA team was caught off-guard by the works submitted for the second season of 2022’s MUSE Awards. These entries were truly astounding, and they certainly bring the level of competition up a notch,” Thomas Brandt, spokesperson of IAA, noted. “It’s amazing as always to witness great works lined up in the competition. The team is absolutely in awe of the level of creativity and ingenuity that is in the industry.”
By inviting industry professionals to serve as the competition’s jury, IAA upheld their standards of impartiality and enforced industry standards as their assessment criteria. The jurors’ mission was to identify excellence and burgeoning talent amidst the myriad of entries submitted, which would serve as new benchmarks in their respective industries.
Grand Jury Panel
Applications were received from as many as 38 countries, but ultimately, only 110 jurors were selected. These esteemed individuals are professionals belonging to renowned companies, representing the industry’s best of the best, such as Founder and Creative Director of RCBD – Ralph Christian Bremenkamp, CEO of Paolo Cappello Design Studio – Paolo Cappello, Design Manager at Lavazza – Florian Seidl, Creative Director of Kre8ive Partners – Mark Turner, 3D Senior Global Packaging Designer at Tom Ford Beauty – Jiaru Lin, Founder of CHAMPARTE – Catherine Yu, Director at DesignAware – Takbir Fatima, Founder / CCO of Cutwater – Chuck McBride, Founder / CEO of Genome – Matthew Fitz-Henry, Chief Creative Officer at White Rabbit Budapest – Levente Kovacs, Founder of AdvAge Advertising & NFT Cube Agency – Maria Afroditi Patsi, Managing Partner at Coley Porter Bell – Jenn Szekely, Marketing Manager & Account Executive at M&A Creative Agency – Carla Neves, and etc.
Each entry was judged using category-relevant industry standards. Blind judging was also employed to enforce impartiality. Under this approach, entries were evaluated on their own without comparison to others. These measures were in place as IAA believes that all works that gain recognition should do so based on their own merits.
Participation of International Brands
As the world’s gaze turned towards the competitions, the MUSE Creative and Design Awards received entries with names of prominent organizations from all over the world. Some entries were submitted directly by the organizations themselves, whereas some were submitted by entrants who represented them instead. Direct submissions saw familiar names such as DAVID CHANG DESIGN ASSOCIATES INT’L LTD., Prompt Design, Licht Kunst Licht AG, Thinc Design, António Fernandez Architects, Dong Lin Interior Design Construction, Prand, The Ritz-Carlton, W Hotels, Clarks Originals, Duncan Channon, St. Regis Hotels & Resorts, and Huawei / Aspiegel; whereas indirect submissions included Crunchyroll, Empire State Realty Trust, Doi Chaang Coffee Original Co., Ltd., Super Muffato Gourmet Champagnat, AP (Thailand) Public Company Limited, Toyota Motor North America, SKODA AUTO, Clinique, DHL, Disney, and Oxford Nanopore Technologies.
“It’s a relief to see things get better after two grueling years of uncertainty, especially now that things are visibly improving,” Thomas noted. “The creative and design industries are certainly blessed with devoted practitioners. We are proud to be a platform for these individuals to showcase their talents and works. We can’t wait to see what else they will be bringing to the table in the future.”
