In the landscape of data and analytics, it’s easy to become overwhelmed by the number of options available for measuring customer interactions with your business. One measure that has seen
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Recently, Microsoft announced plans to integrate its AI chatbot, ChatGPT into the Bing search engine. Similarly, Google announced plans to use its chatbot, Bard within the Google search engine in
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Customer profiles, also known as buyer personas, are a crucial part of an successful online marketing strategy. Well-crafted personas can help you better understand your audience and improve your communication
![Key Takeaways from Adweek’s Convergent TV Event](https://fpwmedia.com/wp-content/uploads/2023/03/Convergent-Conference-2023-FPWMedia.jpg)
Last week, FPW Director of Client Strategy Joe Liebersbach attended Adweek’s Convergent TV event in New York City. The event offered a chance to learn about the latest trends and
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FPW Media, a comprehensive digital marketing agency and creative studio in Springfield, Ore., has become carbon neutral to do its part in helping the environment. With the transition to digital
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In today’s age of increasingly more modernized technology as well as greater accessibility to the benefits this technology has to offer, advertising copywriting is beginning to trend away from consumers
![Introducing Cassidy Davis, FPW’s new Project Manager](https://fpwmedia.com/wp-content/uploads/2017/11/Red-Weapon-Acquisition-1.jpg)
Meet Cassidy Davis, FPW’s newest project manager. A former Linfield College student, Cassidy comes from a communications background. After graduating, she began freelance work in videography and creative writing,