In the landscape of data and analytics, it’s easy to become overwhelmed by the number of options available for measuring customer interactions with your business. One measure that has seen
Recently, Microsoft announced plans to integrate its AI chatbot, ChatGPT into the Bing search engine. Similarly, Google announced plans to use its chatbot, Bard within the Google search engine in
Customer profiles, also known as buyer personas, are a crucial part of an successful online marketing strategy. Well-crafted personas can help you better understand your audience and improve your communication
Last week, FPW Director of Client Strategy Joe Liebersbach attended Adweek’s Convergent TV event in New York City. The event offered a chance to learn about the latest trends and
FPW Media Ranks No. 45 on Adweek 75: Fastest Growing with Three-Year Revenue Growth of 122% Springfield, Oregon, October 24, 2022– Adweek yesterday ranked FPW Media no. 45 in its
In today’s age of increasingly more modernized technology as well as greater accessibility to the benefits this technology has to offer, advertising copywriting is beginning to trend away from consumers
As a business owner, your most effective sales team is a satisfied and excited customer base that echoes your brand messaging and promotes your product to the people they know.
Imagine I presented you with a graph, and then two weeks later, I asked you to tell me what was on that graph. Would you be able to do it?
