With client dinners, team celebrations, year-end deadlines, and a calendar that fills up overnight, Q4 moves fast. In the rush, holiday gifting often becomes a last-minute box to check, which is how brands end up sending generic gifts that feel impersonal.
The holidays, however, are one of the best opportunities of the year to deepen connections with clients and employees. Custom-branded merch takes that a step further: instead of something that disappears in a week, imaging blankets, reusable bottles, and hats that your recipients reach for all winter. Plus, each thoughtful gift doubles as a useful, lasting reminder of your brand.
That’s where FPW Merch can become a crucial partner. As the dedicated Merch Division at FPW Media, we connect creative strategy with useful products so your holiday gifts feel intentional, on-brand, and built to last.
Why Merch Makes the Perfect Holiday Gift
Gifts That Live Beyond the Holidays
Cozy, practical items don’t get tossed in a drawer and forgotten. Blankets on the couch, beanies by the door, and drinkware on the desk stick around long after the holiday décor comes down, keeping your brand top-of-mind well into the new year.
A Tangible Extension of Your Brand
Every decision, from logo placement and color to fabric and packaging, is a chance to express who you are and tell your brand’s story. Your holiday merch can be playful, premium, minimalist, outdoorsy, or anything in between, as long as it feels like you and aligns with your marketing strategy.
Strengthening Relationships with Clients and Employees
For clients, a thoughtful gift can cut through the noise and signals that you value the partnership and their business. For employees, branded holiday bundles can boost morale, celebrate the year’s work, and build a sense of belonging, especially important for remote or hybrid teams.
The FPW Merch Advantage
An Integrated Merch Division Inside a Creative Agency
FPW Merch is a unique extension of the larger FPW Media creative agency, not a standalone swag vendor. The teams that develop your brand and ad campaigns work cross functionally with FPW Merch to translate that strategy into apparel, drinkware, packaging, and more.
Consistency Across Every Touchpoint
Because merch lives under the same roof as your creative and brand strategy, your trades how materials, sales collateral, website, and holiday gifts all feel cohesive. We help you avoid mismatched colors, off-brand fonts, and cheap-feeling items that undercut the image you’ve built and the story you want to tell.
End-to-End Management During the Busiest Time of the Year
From design and sourcing to production and fulfillment, FPW manages the details so you don’t have to juggle multiple vendors during Q4. Our team oversees every step, making sure what you approve in a proof is what shows up on your clients’ and employees’ doorsteps.
Holiday-Ready Capabilities
Embroidery and Screen Printing with Creative Flair
With in-house production, we can move quickly while keeping quality high. Holiday favorites include embroidered beanies, blankets, jackets, and quarter-zips; screen-printed hoodies, tees, and tote bags; plus specialty finishes like metallic or glow-in-the-dark thread, custom patches, and woven labels that make gifts feel elevated.
Sourcing the Perfect Holiday Items
Through our local, national, and global distributor relationships, we can source brand-name and custom items that match your audience. Holiday-friendly merch might include blankets, mugs, office supplies, drinkware, and travel items.
Packaging and Unboxing That Feels Like a Holiday Experience
The way a gift arrives matters. We design custom boxes, tissue, labels, and inserts that match your brand, along with personalized cards or messages from leadership. The result is an unboxing moment people want to share and remember.
Timing, Next Steps, and What to Do Now
Production schedules, shipping, and inventory all tighten as the season goes on. Starting early means more options and a smoother experience for your team and your recipients.
If you’re ready to create holiday gifts your clients and employees will actually use and remember FPW Merch is here to help. Reach out to our team to start planning your custom holiday merch and turn this year’s gifting into an investment in relationships that lasts long beyond the season.
