Adweek Announces 2023 Adweek 100: Fastest Growing Companies

FPW Media Ranks No. 64 on Adweek 100: Fastest Growing with Three-Year Revenue Growth of 122% Springfield, Oregon, October 24, 2023 – Adweek today ranked FPW Media no. 64 in

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4 Reasons NPS Matters

In the landscape of data and analytics, it’s easy to become overwhelmed by the number of options available for measuring customer interactions with your business. One measure that has seen

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AI and the Changing Landscape of Paid Search

Recently, Microsoft announced plans to integrate its AI chatbot, ChatGPT into the Bing search engine. Similarly, Google announced plans to use its chatbot, Bard within the Google search engine in

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What Are Marketing Personas?

Customer profiles, also known as buyer personas, are a crucial part of an successful online marketing strategy. Well-crafted personas can help you better understand your audience and improve your communication

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Key Takeaways from Adweek’s Convergent TV Event

Last week, FPW Director of Client Strategy Joe Liebersbach attended Adweek’s Convergent TV event in New York City. The event offered a chance to learn about the latest trends and

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Adweek Announces 2022 Adweek Fastest Growing Agencies

FPW Media Ranks No. 45 on Adweek 75: Fastest Growing with Three-Year Revenue Growth of 122% Springfield, Oregon, October 24, 2022– Adweek yesterday ranked FPW Media no. 45 in its

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Top 5 Trends in Advertising Copywriting Highlight the Shift Toward Digital Marketing

In today’s age of increasingly more modernized technology as well as greater accessibility to the benefits this technology has to offer, advertising copywriting is beginning to trend away from consumers

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Turning Customers into Advocates through Brand Evangelism

As a business owner, your most effective sales team is a satisfied and excited customer base that echoes your brand messaging and promotes your product to the people they know.

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